La Casa de las Madres provides survivors of domestic violence with the tools to transform their lives. They also strive to prevent future violence by educating the community and by redefining public perceptions about domestic violence.

With a goal of reaching women who may be experiencing domestic violence, La Casa de las Madres, asked us to create a campaign that might help them recognize their own situation.

We developed a bold solution, intended to both educate the public and inspire women who may be experiencing domestic violence to take action.