The Bentley School

Bringing new energy to this historical K-12 institution

Strategic Positioning | Branding | Identity | Guidelines | Collateral | Direct Mail | Website Design

After decades of fostering child-centered education for students throughout the Bay Area, the Bentley School began to lose ground to newer institutions and experienced a decline in applicants. Yet its rich history and expertise in teaching children at every stage offered a strong foundation for a renewed story.

We revitalized the Bentley brand—honoring its unique traditions while introducing a clearer, more modern narrative that highlights its commitment to joyful learning, academic rigor, and a nurturing community.

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