With a mission of helping kids and their families permanently escape homelessness, Raphael House is one of San Francisco’s most cherished and successful homeless organizations. After years without updating its branding—and with a new generation of donors and volunteers to engage—Raphael House knew it was time for a new identity system.

Our design solution—a stylized flame—carries deep meaning within the organization and reflects its new brand positioning, as does the new tagline. The vibrant design system is simple and extendable, making ongoing communications more effective and easier to develop internally.

Since that first project, we’ve continued our partnership with Raphael House—developing design systems and taglines for their 2024 and 2025 fundraising Galas. It’s been a true joy to support such a remarkable organization.