Coro is a nationally acclaimed nonprofit organization that provides civic leadership training to young professionals in business, non-profit and government sectors. Their mission is to train fellows—many of whom come from underserved communities—in cross-sector collaboration and organizational leadership—all in service of the common good.

In celebration of their seventieth year, and needing to drive growth and increased support, they asked us to revitalize their brand, signaling their bold evolution into the future.

Our solution, referred to as the “path to success” centered around their foundational process defined by the five pillars of transformation, as represented in their new identity.