Marin Shakespeare Company, a mission-driven non-profit organization, is much more than a theatre troupe. Beyond their widely popular staged productions, they also mentor kids and those who are incarcerated across California. Sadly very few people were aware of MSC’s work beyond the stage.

With the goal of helping them attract a new generation of audiences and supporters, and get credit for all they do in education and social justice, we developed a new positioning leveraging their three branches—on stage, in prisons and in schools.