Tastetopia

Giving a healthy snack brand a delicious new name and personality

Strategic Positioning | Name | Identity System | Website

Roughly 20% of California school children face limited access to adequate food. When kids don’t have nutritious food, it doesn’t just affect their health—it makes it harder to focus, retain information, and fully engage in the classroom.

Over the Moon Creamery was establishing a new offering and needed a new brand to fit.

Meet Tastetopia, an amazing San Francisco-based organization committed to providing healthy snacks and meals to school kids, ensuring they’re fueled up for learning.

We completely revitalized their brand, including a new name, new identity, look & feel system, and website. Their new name is deliciously playful and inviting and the entire design system is fresh, tasty and fun.

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Convent & Stuart Hall