The Rady Shell is the San Diego Symphony’s stunning new architectural landmark set on the downtown waterfront. With state-of-the-art acoustics, lighting, and technology—not to mention panoramic views of the harbor—it offers an unforgettable concert experience.

We developed the new name and visual identity for The Rady Shell—one that captures the significance of the site and aligns seamlessly with the Symphony’s parent brand we previously created.

Our work included a comprehensive signage system for the park and venue, along with all collateral and communications, supporting its high-profile launch.