Good Samaritan
Creating impactful fundraising materials for a remarkable San Francisco family services organization
Strategic Storytelling | Tag Line | Identity Refinements | Fundraising Materials
For over 130 years, Good Samaritan Family Resource Center has been a source of strength, opportunity, and belonging for San Francisco families, providing holistic support and educational programs that help children and adults thrive.
To amplify their fundraising efforts, we helped bring their story to life—capturing a legacy of compassion, resilience, and impact while developing a new tagline that reflects the heart of their mission.
Working closely with them,, we created a donor brochure and supporting one-page materials that combine emotional storytelling with powerful evidence of impact, giving supporters compelling reasons to invest in the organization's future.